Your Special Finance Office now has all the necessary components for success in the non-prime market.  The staff is fully-trained and qualified to handle the challenges of serving special finance customers.   They have established and maintain professional relationships with a network of lenders whose different special finance guidelines will cover a [...] Read more »

The process of establishing a viable Special Finance Office began by focusing on the hiring and training of qualified staff.  The next steps in the process were customer-related: using effective marketing strategies to target the special finance demographic, and stocking the dealership with inventory available to the non-prime market.  The next [...] Read more »

The Special Finance Department has been fully staffed with qualified personnel, and the dealership has targeted non-prime customers through a well-researched marketing campaign.  Now, the dealership must be able to supply these customers with vehicles which fall within their financial criteria.  Appropriate inventory is essential to any special finance program [...] Read more »

Having established a solid foundation of qualified personnel for the Special Finance Department, the next step toward success is clear: reaching the non-prime customer demographic.  These customers pose a particular challenge, though. The dealership must effectively reach the non-prime market without creating the perception that it is unsuited to serve prime [...] Read more »