Auto lending standards loosening somewhat

Drivers who spent the past year unable to buy a new car because of a nationwide credit crunch that tightened lending standards are starting to get a break, according to recent media reports. For example, the Wall Street Journal recently noted that dealers and automakers are offering a range of financial incentives, from zero percent [...]

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Importance of the Meet & Greet

The customer has probably spent several hours with a salesperson, and now is introduced to a new individual who has the power to make, or break, the transaction. The fear of the unknown is always scary, so there is bound to be some trepidation on the customer’s behalf. To help put [...]

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