Profit margins continue to thin as the automotive business becomes more competitive and more complex. As a result, dealers are scurrying for anything that will enable them to sell more cars, minimize costs, develop additional profit centers and offer finance options that will meet consumer demands today and in the coming years.
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Given the credit characteristics of many consumers today, it’s likely that you’re already working with customers who have encountered credit problems. If you only serve these customers, often considered nonprime, as an afterthought or try to make them fit the mold of a prime customer, there’s a good chance you’re not realizing the profit potential [...]


